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Sponsorship: Motorsport is the second biggest spectator sport in NZ

And yet it is so hard to get sponsorship for drivers, teams and events especially in a resession. How could we do better: More TV, faster events like Speedway?

Interesting article to start the discussion CLICK HERE

Tags: advertising, karting, sponsors

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Permalink Reply by Ross Karlsson on May 5, 2010 at 19:41

Having TV helps to draw in more sponsors, but then you still need to give those sponsors value for their money. Ways of doing that would be a corporate tent where products and pamphlets of the various sponsors are on show, at circuits that have fence line that is a blank canvas use that space to advertise some of the associate sponsors.

Looking at the venues for the next rounds of the Pro Series there would be four or five prominate points that should have the Mi Sedaap banners then there is still plenty of fence line space that could be utelised for some of the other sponsors so as the cameras follow the action they also get some exposure. Bigger fields will add to the excitement, so those drivers that are still sitting on the sidelines need encouragement to run. With 21 in the KZ2 at the last round its busy out on the track which makes it exciting.